SDForum is hosting a half-day conference tomorrow, and it sounds like a really interesting event.
I’ll see if I can blog some essential points from the event.  Check it out if you’re in the area.
The Consumerization of Software Development Forum
Wednesday, June 4, 2008
Location: Cooley Godward Kronish, Palo Alto
3175 Hanover Street, Palo Alto , CA 94304

The cutting edge of “software” is undergoing a structural change as new business models, and new strategies for customer acquisition have supplanted the Y2K era of enterprise software models. Centralized buying decisions driven by the CIO have given way to “democratic” or consumer-like adoption behavior within the enterprise. Open-source software, software-as-a-service (SaaS) and other “bottom-up” rather than “top-down” models are exploiting this trend. In this event on next generation software, you will have the opportunity to hear from next-gen leaders in the software space.

Agenda

11:30 – 12:30               Registration and Lunch
12:30 – 1:00pm            Welcome & The Consumerization Thesis

1:00 pm–1:45 pm       Panel Discussion: “A View on Software from Wall St ”
Moderator: Vince Pangrazio, Cooley Godward Kronish
Brendan Barnicle, Pacific Crest
Charles Carmel, Cisco
Mike Maples, Managing Partner/Founder, Maples

Investments
1:45pm – 2:00       Fireside Chat: Brett Caine, President of Citrix Online
Moderator: Rich Wong, Accel

2:pm – 2:45pm            Panel Discussion: “Beating the incumbents through bottom-up tactics”
Moderator: Rich Wong, Accel
Duke Chung, CEO President and Co-founder, Parature
Satish Dharmaraj, CEO and Co-founder, Zimbra
Mike Ni, Senior VP of Solutions, Netsuite
Javier Soltero, CEO and Co-founder, Hyperic

2:45pm – 3:10pm      Facebook in the Enterprise
Chamath Palihapitiya, VP Prod Mktg & Operations, Facebook

3:10 pm – 3:25 pm    BREAK

3:25 pm – 4:15 pm     Panel Discussion: “Products for the end user instead of the manager”
Moderator: Kevin Efrusy, Accel
Chamath Palihapitiya, VP Prod Mktg & Operations, Facebook
Jason Lemkin, CEO and Co-founder, Echosign
David Thompson, CEO, Genius
Anthony Deighton, SVP of Marketing, Qliktech

4:15 pm – 4:45 pm     Fireside Chat: Clarence So, CMO, SalesForce
Introduced by: Rich Wong, Accel

4:45pm – 5:00 pm    Closing Remarks

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