Join me at Augmented World Expo – awe2013

SVForum’s Digital Media SIG is happy to welcome back the Augmented World Expo (AWE2013 – formerly Augmented Reality Event) June 4-5, 2013 at Santa Clara Convention Center.

Representatives from the Digital Media SIG will host a conference expo booth to connect with the Augmented Reality community and cultivate Silicon Valley connections to this vibrant, emerging industry.

Join us there! Early bird registration is available until April 9. If you’re not already an SVForum member, we will be offering free 90 day trial SVForum memberships to attendees of AWE2013 at the booth.


Digital Media SIG welcomes Augmented World Expo – awe2013
Tuesday – Wednesday, June 4-5, 2013
8:00AM – 5:00PM
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA 95054

Find out more about Augmented World Expo (AWE2013) below:

Computing is changing inside out.
The world is now the platform., the producer of the annual Augmented Reality Event (ARE) is proud to announce the maturing of an edgy conference about augmented reality into the world’s first expo dedicated to the augmented world. If you loved ARE, you are going to find Augmented World Expo™ (AWE) the most important event of 2013.

Initial Keynote speakers confirmed: Bruce Sterling (“The prophet of AR”), and Will Wright (legendary creator of The Sims and reality gaming) – will return with mind blowing keynotes. Stay tuned for announcements of additional industry luminaries to take the main stage.

Augmented World Expo, the world’s largest gathering of designers, engineers and business leaders dedicated to solving real world problems in Augmented Reality, is now open for registration.

Register early to receive the lowest rate.

$595 – Full conference price – register online
$395 – Early bird price – register by April 9th

6 Reasons to Attend AWE 2013

1) Network – Connect with 1000 like-minded AR enthusiasts

2) Learn – 35 hours of educational sessions by 100+ speakers.

3) Experience AR – The largest expo of “Augmented Humans in an Augmented World”

4) Get inspired – Past sessions were rated 92% positive (on average)

5) Find a product or partner – In 2012 70% of attendees found a product/partner

6) It will exceed your expectations – 93% of 2012 attendees said they’ll return

Augmented World Expo will showcase the best in augmented experiences covering all aspects of life: health, education, emergency response, art, media and entertainment, retail, manufacturing, brand engagement, travel, automotive, urban design, and more. It will be the largest exposition to bring together technologies for Augmented Humans in an Augmented World, including emerging interrelated technologies such as augmented reality, gesture interaction, wearables computing, smart things & robotics, cloud & big data, and 3D printing.

The AWE 2013 program includes:

  • Pre-Event Tutorial (Mon. pm) – review and comparison of the best AR SDKs
  • Keynotes – 4 mind blowing presentations by industry luminaries
  • The Talks – 30 hours of sessions in 3 tracks: Business, Technology, and Design
  • The Auggies –  Awards for the best of the best in augmented reality
  • The ARt Gala – AR art displays by top artists and a food and drinks reception
  • The Startup Launch Pad – Showcase for innovative startups and a competition
  • The Conference Expo – Leading AR companies display their products in the expo
  • Augmented Future – Ground breaking ideas that will change the augmented world

AWE 2013 will be held at the Santa Clara Convention Center, on June 4-5, 2013.
Don’t miss out. Register now!

About is a global not-for-profit organization dedicated to advancing and promoting the true potential of augmented reality. As trusted partner of its members and supporters, facilitates and catalyzes the global and regional transformation of the AR industry. also owns and produces the largest international event for augmented reality and the global forum for AR innovation: Augmented World Expo (formerly Augmented Reality Event). All profits from the event are reinvested into’s industry services.

Xbox LIVE – Moderating Mischief – March 13, 2013

Join us for the next Digital Media SIG on March 13, 2013

“Moderating Mischief on the World’s Largest Online Gaming Platform”


Microsoft’s Xbox LIVE’s Policy & Enforcement Team is dedicated to identifying and responding to the challenges that human behavior presents – across a gaming platform that serves millions of highly engaged and passionate users across the globe.

Quantifying and addressing semi-anonymous online conduct is a fascinating and challenging exercise. It involves big data, big math, and yes, big personalities. Find out how this specialized team identifies and then takes action on various forms of misconduct across multiple games an millions of players – all with the goal of keeping multiplayer games more enjoyable and safe for everyone.

Join Microsoft XBox’s Glenn Kaleta for a look at how the Xbox LIVE Policy & Enforcement Team approaches these issues using analytics, intelligence, and old fashioned detective work!

Glenn Kaleta leads the global Policy and Enforcement Team for XboxLIVE. He and his team are responsible for making XboxLIVE  a safer and more enjoyable place to be for millions of users. Prior to this role, Glenn led the worldwide Corporate Investigations organization for The Boeing Company and also held leadership positions at KPMG Forensics and IOActive. Prior to the private sector, Glenn spent thirteen years law enforcement, where he worked as a detective investigating major crimes and in computer forensics.

Qualcomm Inc.   Building B
3165 Kifer Road Santa Clara, CA 95051-0804

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required but recommended at:

Conference: Human Computer Interaction June 2013

Conference: Human Computer Interaction in Informal Science Education

June 11-14, 2013 Albuquerque, New Mexico

The HCI+ISE Conference, supported by the National Science Foundation (NSF),
will bring together museum exhibit designers and developers, learning
researchers, and technology industry professionals to explore the potential
impact of new human-computer interaction (HCI) technologies in informal
science education (ISE) settings. Conference theme: the balance between
exhibit technology and visitor experience.

The emergence of multitouch, motion-recognition, radio frequency
identification (RFID), near field communication (NFC), voice recognition,
augmented reality, and other technologies are already beginning to shape
the visitor experience. In this three-day conference, presenters and
participants will share effective practices and explore both the enormous
potential, and possible pitfalls, that HCI advancements present for exhibit

The Conference activities, discussions, and group interactions will explore
technical, design, and educational topics centered on HCI+ISE. A variety of
technology examples such as multitouch tables, touch walls, Arduino
controllers, augmented reality systems, Kinect hacks, RFID tags, and other
prototypes and gear will be demonstrated.

HCI+ISE will focus on the practical considerations of implementing new HCI
technologies in educational settings with an eye on the future. Along with
a survey of how HCI is shaping the museum world, participants will be
challenged to envision the museum experience a decade into future.

Conference events will be held in Albuquerque, New Mexico at the Indian
Pueblo Cultural Center, New Mexico Museum of Natural History and Science,
and at Ideum’s Corrales studio.

Attendance at the HCI+ISE Conference is limited to 60 participants, of
which approximately 30 will be invited because of their specific point of
view and expertise, and 30 will be selected through an application process.
Conference participant interactions will provide opportunities for
collaboration and potential partnerships that will persist well into the

Applications are welcome from exhibit developers, designers, educators,
researchers, evaluators, and technologists. Funding from the NSF is
available to help support the travel costs of attendees.

The application form and more information about the conference can be found

Post-PC “TL;DR” Conference March 30, 2012

Friend of Digital Media SIG Henrik Bennetsen is hosting a Post-PC conference March 30, 2012.

“We are in the early days of a major new technology cycle driven by Post-PC devices and HTML5.

TL;DR Conf invites leading thinkers and doers to help you understand the big opportunities.”

Friday, March 30, 2012

With the launch of the iPhone we entered the era of the Post-PC device. This new generation of connected devices brought the promise of exciting new applications. And these days a massive rolling upgrade of the web into a fully fledged application platform is building incredible momentum, all under the umbrella of HTML5.

We are still in the early days of this new technology cycle and it’s a time of significant opportunity. A time to think beyond the traditional web site. Tomorrow’s users will expect more.
At the TL;DR Conference you can meet and learn from a cross-section of people who are leading the charge into this new paradigm. You’ll hear from those who built the early projects or enabling technology platforms, the people who are creating new businesses and the ones who are actively funding them.


Why (and How) to Rapidly Prototype for Multiple Devices Feb. 27, 2012

Why (and How) to Rapidly Prototype for Multiple Devices
(Note: This event will be co-hosted with the Mobile Internet SIG)

The online world is changing fast, and new devices are becoming both more important and more varied. Building prototypes for web sites and web apps is getting harder, and the need to have a working prototype to use and get feedback on is more critical than ever.

In this talk we’ll show you how to use Foundation, a new CSS/HTML/JS framework, to quickly prototype sites and web apps that work on any kind of device, at any resolutions, with a variety of capabilities and constraints. We’ll look at creating complex layouts in minutes that let you easily try out different experiences and different JS interactions. The key to success in the new online world is rapid prototyping and iteration, so come hear about a slick new way to get things done.

There will be plenty of hands-on exercises, please bring your laptop and a healthy dose of energy.

Matt Kelly

Matt Kelly
Lead Software Engineer at ZURB

Matt is the Lead Software Engineer at ZURB ( When he’s not working on one of ZURB’s awesome products (Notable,Verify, Chop) he’s bundling up functionality from those apps into jQuery plugins. He has a deep love for Rails, jQuery, and anything else that add joy to coding web apps. When he’s not coding he’s building 3D cameras out of iPods or soldering toy guitars from cereal boxes.

Note – New Location.
Nokia – Main Silicon Valley Campus
200 S. Mathilda
Sunnyvale, CA

6:30pm – 7:00pm – Registration & Networking
7:00pm – 8:30pm – Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required

Location for February: Nokia in Sunnyvale

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SDForum members
No charge for SVForum members
No registration required